As farming becomes more digitalised and, in fact, ‘platformised’, the question arises whether competition law can harness some of the insights it has gathered in technology cases and apply them to issues arising in smart farming. In this instalment of Competition Law in Conversation on 23 May 2023, Manuel Gómez-Barbero of the European Commission’s Joint Research Center first set out what the future of smart farming could look like. Then, Ioannis Lianos (Head of the Hellenic Competition Commission) addressed the antitrust side of things when it comes to the digital future of agriculture. The session was moderated by Vicky Robertson of The Competition Law Hub.